One Coke Can Using All Three Benelux Domain Names

I came across this Coke can the other day and noticed that they were combining 3 country endings (TLDs) of the company’s website onto one line.

.be for Belgium, .lu for Luxembourg and .nl for the Netherlands.

benelux domain names on a coke can

I’m not sure why they’ve opted for the layout that they have used, lumping Belgium and Luxembourg together like that in a rather odd way. I guess if they’d done it alphabetically, they would have put the Netherlands, the largest of the 3 markets, at the bottom and that might have been deemed unacceptable.

Incidentally, the .be site offered French and Dutch as language options, the .nl was, not surprisingly in Dutch and the Luxembourg site was in French, but offered a “change language” button which takes visitors to the Belgian site.

The .lu site had no Luxembourgish (not surprising really), but no German either which I had expected.

Ah the complexities of doing business in the Benelux region.

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One Response to “One Coke Can Using All Three Benelux Domain Names”

  1. J  on August 26th, 2009

    I don’t know why they didn’t make the domain extensions smaller and stack them up on top of each other like they did with your Belgian asparagus example.

    Reply


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